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Iconic Wine Brand Launches Ménage à Trois Silk, a Soft Red Blend
Portfolio now includes a threesome of red blends: Red, Midnight and Silk
St. Helena, CA September 3, 2015 – The iconic wine brand, Ménage à Trois, announced today that it has launched a new wine, Ménage à Trois Silk. A blend of Pinot Noir, Malbec and Petite Sirah, Ménage à Trois Silk is a soft red wine created as a new option for red wine drinkers in the growing Red Blend category.
The Red Blend category (+16%) is outpacing the total wine category growth and is close to becoming a billion dollar category in a scan environment.* “No wine other brand is better positioned to introduce a unique new red blend into the market,” noted Mark Dunlea, marketing director for the brand. “Ménage à Trois is the fastest growing 750 ml wine brand** in the industry and is widely credited as being the brand that created the domestic premium red blend category.”
One year ago, Ménage à Trois introduced Ménage à Trois Midnight – a dark red blend of Merlot, Cabernet Sauvignon, Petite Sirah and Petit Verdot. Consumers loved the red blend alternative, and Ménage à Trois Midnight became the most successful new wine item of 2014.*** A dark inky red wine with a black cherry and currant flavor profile, Ménage à Trois Midnight was crafted for the wine drinker that seeks a robust, rich wine profile. Ménage à Trois Silk was created for the red wine drinker who prefers a softer, lighter-bodied red wine with less oak characteristics.
According to Glenn Andrade, vice president of winemaking, “Silk is bright red ruby in color with bing cherry and raspberry aromatics, a spice component of dried flowers and a soft and graceful mouthfeel.” Dunlea added, “Ménage à Trois Midnight is dark and mysterious; whereas, Ménage à Trois Silk is soft and elegant on the palate.”
Both Silk and Midnight red wine blends retail for $13.99 and are available nationwide. For bottle shots click here and for tasting notes click here.
The Ménage à Trois wine portfolio now boasts 15 exciting offerings. In the past two years, Ménage à Trois has launched three new wines: Silk, Midnight and an Italian Prosecco DOC made from 100% Glera Grapes.
About Ménage à Trois
Ménage à Trois is wholly owned and operated by Trinchero Family Estates, family-owned in Napa Valley since 1948. The portfolio includes more than 40 brands such as Sutter Home, Ménage à Trois, Trinchero Napa Valley, Napa Cellars, Folie à Deux, Terra d’Oro, SeaGlass, Montevina, Trinity Oaks, and the number one alcohol-removed wine, Fre. TFE markets and sells Joel Gott Wines, Taken Wine Company, Bandit, Newman’s Own, The Three Thieves, and The Show. TFE’s import portfolio also includes Angove Wines from Australia; Doña Paula Wines from Argentina; Carmen and the Wave Wines from Chile; Avissi Prosecco from Italy; Shatter Wines from France; Echo Bay from New Zealand; Sugar Island Caribbean Rum; and CRUZ and Tres Agaves Tequilas from Mexico. Visit menageatroiswines.com to learn more.
* Nielsen, Total US Retail, 52 weeks ending 6/20/2015, Dollar Sales Change
** Nielsen, Total US Retail, 52 weeks ending 6/20/2015, Top Ten Dollar Volume 750 ml Wine Brands
***Nielsen, Total US Retail, 52 weeks ending 1/3/2015, Dollars vs. Dollars YA=0
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TFE PR Contact:
Carissa Abazia, Trinchero Family Estates
Office: 707-302-3020 / Cell: 707-321-7019
[email protected]
